Chapter 11 – The Intrapreneurship Spectrum
Rogers gives us what he calls, the “Intrapreneurship Spectrum” in Chapter 11 of his book Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur. This is a model to help describe what an “intrapreneur” actually is. My two cents: it’s an employee.
Rogers’ Model is as follows:
The Caretaker is being used as a point of reference. This person likes established products and dislikes having to innovate. The Developer is the person who takes existing products and pursues growth through new customers and markets. The Innovator is the person who pursues growth through developing new products or improving existing products. Each of the companies listed below these titles are examples of companies in each category.
Here’s the thing. I don’t really see why we need to develop the idea of an intrapreneur. I think it detracts from the importance of an entrepreneur and is a title meant to make certain employees feel better about the work they are doing. This is similar to the term “Mall Cop” which takes away from the fact that they are a Security Officer with certain (but limited) authority.
Rogers, Steven. Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur – Third Edition. McGraw Hill, 2014.